Privacy Policy
Last updated: May 20, 2026
This Privacy Policy describes how Connectus SpA processes personal data in connection with the Connectus platform (the "Platform") and the website www.connectus.la. Its purpose is to make transparent what data we collect, for what purpose, with whom we share it and what rights data subjects have.
1. Data controller
Connectus SpA, Chilean Tax ID (RUT) 76.517.351-5, with registered address at Puerta del Sol 80, Office 020, Las Condes, Santiago, Chile. For any matter related to personal data and privacy, you may write to [email protected].
2. Scope
This Policy applies to: (i) Customers who contract and use the Platform; (ii) authorized users within each account; and (iii) the recipients of messages sent by our Customers through the Platform ("Recipients"). With respect to Recipient data, Connectus generally acts as a data processor on behalf of the Customer, who is the controller of such data.
3. Data we collect
3.1 Customer and user data
- Identification and contact data: name, company name, tax ID, email address, phone number.
- Account data: access credentials, role, preferences and configuration.
- Billing and payment data.
- Usage data: activity logs, campaigns, reports and metrics.
3.2 Recipient data (provided by the Customer)
- Phone numbers, email addresses and WhatsApp identifiers.
- Message content and associated files that the Customer chooses to send.
- Delivery, read, click and interaction event statuses.
3.3 Technical data
- IP address, device and browser identifiers, server logs and cookies.
4. Purposes of processing
- To provide, operate and maintain the Platform and the contracted Services.
- To process and route messages via SMS, email and WhatsApp, and deliver their statuses.
- To generate reports, statistics and billing.
- To ensure security and prevent fraud, abuse and unauthorized sending.
- To provide support and communicate relevant service information.
- To comply with legal obligations and requests from competent authorities.
5. Lawful basis
We process data on the basis of: performance of the contract with the Customer; the data subject's consent where applicable; the legitimate interest in the security and improvement of the service; and compliance with legal obligations. The Customer represents and warrants that it has obtained from Recipients the prior, informed and verifiable consent required to send the communications.
6. WhatsApp Business Platform and Meta
When the Customer uses the WhatsApp channel, the Platform integrates with the WhatsApp Business Platform, provided by Meta Platforms Ireland Limited and its affiliates ("Meta"). In order to route and deliver messages, certain data — such as the Recipient's phone number and the message content — is transmitted to and processed by Meta.
Meta's processing of such data is governed by the Meta and WhatsApp policies and terms, available at https://www.whatsapp.com/legal/. Connectus uses the WhatsApp Business Platform solely to provide the Services requested by the Customer, and does not use WhatsApp messaging data for its own advertising purposes nor sell it to third parties. The Customer is responsible for complying with the WhatsApp Business and Meta policies applicable to its messages.
7. Who we share data with
We share personal data only with those needed to provide the Services:
- Meta Platforms, for the delivery of messages through the WhatsApp Business Platform.
- Telecommunications carriers and SMS aggregators, for the delivery of text messages.
- Email delivery providers.
- Technology infrastructure and cloud hosting providers.
- Payment gateways and processors.
- Competent authorities, where there is a legal obligation or a valid request.
These third parties process data in accordance with their own policies and the agreements entered into with Connectus. We do not sell personal data.
8. International transfers
Some of our providers are located outside Chile. Where this involves an international transfer of data, we adopt reasonable safeguards so that such transfer is carried out in accordance with applicable law.
9. Data retention
We retain personal data for as long as the relationship with the Customer is maintained and for the additional periods required by law or necessary to handle claims, audits or legal requests. Once those periods have elapsed, data is deleted or anonymized.
10. Security
We apply reasonable technical and organizational measures to protect personal data against unauthorized access, loss, alteration or improper disclosure, including access control, encryption in transit and audit logs. No system is completely infallible, so we cannot guarantee absolute security.
11. Data subject rights
Data subjects may exercise their rights of access, rectification, cancellation (deletion) and objection regarding their personal data, in accordance with Chilean Law No. 19.628 on the Protection of Private Life and, where applicable, Law No. 21.719.
To exercise them, write to [email protected]. If the request concerns the data of a Recipient processed on behalf of a Customer, we may forward it to the responsible Customer or handle it in coordination with them.
12. Cookies
The website and the Platform use cookies and similar technologies that are necessary for login, security and the operation of the service, as well as cookies to remember preferences. You can manage cookies from your browser settings; disabling some of them may affect the operation of the Platform.
13. Minors
The Platform is intended for businesses and for adults. We do not knowingly collect data from minors.
14. Changes to this Policy
We may update this Privacy Policy. The current version will always be available on this page, with its update date. Material changes may additionally be communicated through the Platform.
15. Contact
For questions about privacy and personal data, write to [email protected]. See also our Terms and Conditions.